Browsing by Author "Joustra Bartholomaus, Camila Antonia"

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    Memes and Veganism: Representations of Vegan Identity and Its Alterity
    (2023) Joustra Bartholomaus, Camila Antonia; Alfaro, Juan; Giacoman Hernández, Claudia
    This research aims to identify the underlying discourses in the representation of vegan identity and its alterity in memes. We made a structural analysis of 276 memes published in two Chilean vegan accounts on Instagram. The results reveal that the discursive structures of the memes studied consist of two evaluation axis (one practical and one ethical-political) that generate a typology of representations about vegan identity (authentic vegan) and its alterity (impostor nonvegan, authentic nonvegan, impostor vegan). We also found two interactions that deepen the definition of the authentic vegan identity. In these interactions, conflict and ridicule toward the nonvegan prevail. We conclude that online contexts and the use of memes as the analysis unit allow an emerging conflictive side of veganism that had been hidden in previous works. This article invites others to delve into the study of vegan identities and existing negotiation strategies in both online and offline spaces.
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    Veganism, Cuisine, and Class: Exploring taste as a facilitator in adopting a vegan lifestyle in Santiago, Chile
    (2024) Giacoman Hernández, Claudia; Joustra Bartholomaus, Camila Antonia
    Veganism is a movement that avoids consuming animal products. This lifestyle is commonly represented as elitist despite the broad range of people who follow it. Using Bourdieu's taste theory, this study analyzes how personal culinary tastes of different social classes generate favorable (or unfavorable) dispositions to adopting veganism. For this purpose, we analyzed 73 biographical interviews with 401 young vegans in three different waves. The findings reveal that all social classes exhibit favorable dispositions towards veganism. In upper-class individuals, dispositions to embrace healthy and exotic food facilitate the adoption of new flavors and reflexivity in eating practices. Conversely, lower-class individuals have traditional meatless culinary practices rooted in their restricted budget, facilitating the transition to a plant-based diet. These results demonstrate the relevance of social class in understanding the diversity of vegan practices, and they contribute to breaking stereotypes around this movement.