Browsing by Author "Leiva, Claudia"

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    Cultural divide and the Internet
    (PERGAMON-ELSEVIER SCIENCE LTD, 2008) Recabarren, Matias; Nussbaum, Miguel; Leiva, Claudia
    The aim of this paper is to Study the relationship between Culture and Internet usage. In the light of studies showing the existence of subcultures within a Country, an experiment was designed and conducted based on the Hofstede Cultural model and Tiwana's expert knowledge model to determine how social differences affect the Internet usage of first-year University Students. Data-mining techniques were then used to find relationships between culture and Internet usage. We conclude that abilities and performance relating to Internet use differs among subcultures not only because of the digital divide but also because of cultural differences. We also show that subcultures tend to converge over time when placed in the same context. (C) 2008 Elsevier Ltd. All rights reserved.
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    Cultural illiteracy and the Internet
    (MARY ANN LIEBERT, INC, 2007) Recabarren, Matias; Nussbaum, Miguel; Leiva, Claudia
    The Internet has created different expectations regarding its possibilities as a tool for including groups that have heretofore been excluded from the modern world. But mere access to information does not necessarily imply correct and effective use of it. Despite the great increase in Internet access in previously excluded areas, expectations of inclusion have not been fulfilled. Research suggests that the effectiveness of Internet use varies among cultures, but all such studies analyze countries as a whole with no further breakdown. Yet it is known that within a given country there co-exist subcultures that differ both in language and social context. This paper presents a study that shows the correlation between different social subcultures and their Internet knowledge.