Browsing by Author "Labarca Encina, Claudia"

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    A Credibility Divide? Discerning Truth from Misinformation in Chile
    (Oxford University Press, 2024) Bachmann Cáceres, Ingrid Andrea; Valenzuela Leighton Sebastián Andrés; Mujica Holley, María Constanza; Labarca Encina, Claudia; Grassau Bustos, Daniela Constanza; Halpern Jelin, Daniel Matías
    Studies on misinformation often overlook people’s assessment of true information, focusing instead on beliefs in and sharing of false content. This is problematic, as it limits scholars’ ability to produce an accurate assessment of citizens’ capacity to distinguish between true and false content. To shed light on this matter, this study relies on a two-wave online survey (Nrespondents = 465) to examine people’s truth discernment, that is, how much they believe and share true content relative to false content. It does so in Chile over two different crises: after the 2019 protests (Wave 1, November 2019), and at the early stages of the COVID-19 pandemic (Wave 2, May–June 2020). While true information was deemed credible more often than false information, discernment tended to be better for those who had a better perception of traditional media content and those more politically engaged. Conversely, credibility and sharing of false content tended to be more common with younger people and those with high levels of trust in social media. Over time, levels of credibility and sharing discernment remained stable.
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    ¿Qué ocurre con la confianza cuando los gobiernos locales se vuelven virtuales?: Explorando los determinantes de la confianza en sitios web municipales en Chile
    (2016) Somma González, Nicolás Manuel; Labarca Encina, Claudia; Galvez Johnson, Myrna; Godoy Etcheverry, Sergio José
    This article explores the formation of trust among local Chilean government websites (municipalities) and their stakeholders, as well as their relationship with the real local government. The results show a prevalence in the trust of the virtual environment, the determining factors are therefore analyzed. The article is based on a mixed methodology: a survey to Internet users in Santiago, focus groups and interviews.
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    Representación e ideología en la publicidad dirigida a la mujer: Chile, 1952, 1970 y 2010.
    (2023) Vergara Leyton, Enrique; Simone Polania, Rosa Liliana de; Busquet, Jordi; Gómez Lorenzini, María Paulina; Labarca Encina, Claudia
    Este artículo analiza la representación de la mujer y su vinculación con el entorno ideológico a través de la publicidad en revistas femeninas de Chile. Este análisis, de enfoque semiótico, identifica diver-sas dimensiones presentes en la construcción del imaginario femenino de consumo en tres periodos: 1952, 1970 y 2010. Para esto, seleccionamos un cor-pus de seis avisos dirigidos a la mujer en tres pe-riodos diferentes. Entre los resultados se advierte que la representación de la mujer se circunscribió a dos dimensiones: la belleza física como anhelo y requisito de validación, y lo doméstico como ámbito de realización está en sintonía con un estereotipo femenino ampliamente difundido en los medios. No obstante, esta representación admite ser compleji-zada, ya que se advierten elementos que implícita-mente también lo cuestionan