Beverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: achievements and challenges with regulating the food marketing environment

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dc.contributor.authorStoltze, Fernanda Mediano
dc.contributor.authorCorrea, Teresa
dc.contributor.authorAguilar, Camila Luz Corvalan
dc.contributor.authorTaillie, Lindsey Smith
dc.contributor.authorReyes, Marcela
dc.contributor.authorCarpentier, Francesca Renee Dillman
dc.date.accessioned2025-01-20T17:18:45Z
dc.date.available2025-01-20T17:18:45Z
dc.date.issued2023
dc.description.abstractObjective: Sugar-sweetened beverages (SSB) are heavily advertised globally, and SSB consumption is linked to increased health risk. To reduce unhealthy food marketing, Chile implemented a regulation for products classified as high in energies, sugar, saturated fat or sodium, starting with a 2016 ban on child-targeted advertising of these products and adding a 06.00-22.00 daytime advertising ban in 2019. This study assesses changes in television advertising prevalence of ready-to-drink beverages, including and beyond SSB, to analyse how the beverage industry shifted its marketing strategies across Chile's implementation phases.Design: Beverage advertisements were recorded during two randomly constructed weeks in April-May of 2016 (pre-implementation) through 2019 (daytime ban). Ad products were classified as 'high-in' or 'non-high-in' according to regulation nutrient thresholds. Ads were analysed for their programme placement and marketing content.Setting
dc.fuente.origenWOS
dc.identifier.doi10.1017/S1368980023002872
dc.identifier.eissn1475-2727
dc.identifier.issn1368-9800
dc.identifier.urihttps://doi.org/10.1017/S1368980023002872
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/91395
dc.identifier.wosidWOS:001143837700001
dc.issue.numero1
dc.language.isoen
dc.revistaPublic health nutrition
dc.rightsacceso restringido
dc.subjectChild-directed marketing
dc.subjectFood marketing regulation
dc.subjectFood environment
dc.subjectBeverage industry
dc.subject.ods03 Good Health and Well-being
dc.subject.odspa03 Salud y bienestar
dc.titleBeverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: achievements and challenges with regulating the food marketing environment
dc.typeartículo
dc.volumen27
sipa.indexWOS
sipa.trazabilidadWOS;2025-01-12
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