Strategic and cognitive criteria for the selection of startups
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Date
2006
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Publisher
ELSEVIER SCIENCE BV
Abstract
A decision aid is proposed that would enable venture capitalists to improve the accuracy of their decision-making processes. The methodology complements strategic criteria with cognitive ones. When questions on technical know-how and business expertise do not give enough clues, they are supplemented with a different viewpoint given by a cognitive model. The methodology is demonstrated using an e-Business case. (c) 2005 Elsevier Ltd. All rights reserved.
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Keywords
selection of startups, strategic evaluation, cognitive evaluation