Advertising and female representation in women’s magazines: An approximation to the case of eva magazine

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dc.catalogadorjwg
dc.contributor.authorVergara Leyton, Enrique
dc.contributor.authorDe Simone Polania, Rosa Liliana
dc.contributor.authorArmstrong Bofill, Paula
dc.contributor.authorQuiroz Villalobos, Diego Alonso
dc.date.accessioned2024-05-07T16:57:59Z
dc.date.available2024-05-07T16:57:59Z
dc.date.issued2020
dc.description.abstractThis article studies the evolution of women representation throughout advertising in women’s magazines, taking as a reference the case of the Chilean magazine Eva that circulated in the country between 1943 and 1974, reaching a significative leadership among editorial publications. With the analysis we seek to understand two central dimensions of the graphic heritage and the relationship it has with the imaginary of feminine consumption: the formal and the symbolic. In conceptual terms, two areas can be described to understand how advertising develops in these publications. In the first place, the editorial space given to woman, as consequence to cultural changes experienced since the end of the 19th century, and in second place, the crescent influence of advertising agencies on promotion and circulation of American a esthetic-cultural values, and the existence of a consumption society at international level. From a quantitative and qualitative analysis of the corpus of graphic selected pieces, the main advertised products were identified, which are circumscribed into two thematic dimensions: woman’s physical appearance and her role as a housewife. However, these two dimensions acquire distinctive characteristics over time which translates in how woman’s representation evolves in three different levels: the woman who consumes to be seen and admired for her beauty; the woman that consumes with an objective; and finally, the woman that consumes for her own self.
dc.fuente.origenScopus
dc.identifier.doi10.32995/rev180.Num-46.(2020).art-669
dc.identifier.issn07182309
dc.identifier.scopusidSCOPUS_ID:85105322454
dc.identifier.urihttp://www.revista180.udp.cl/index.php/revista180/article/view/669
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/85484
dc.information.autorucFacultad de Comunicaciones; Vergara Leyton Enrique; 0000-0003-3304-7975; 1011138
dc.information.autorucFacultad de Comunicaciones; De Simone Polania Rosa Liliana; S/I; 151041
dc.information.autorucFacultad de Comunicaciones; Armstrong Bofill Paula; S/I; 233843
dc.information.autorucEscuela de Antropología; Quiroz Villalobos Diego Alonso; S/I; 235911
dc.language.isoes
dc.nota.accesocontenido parcial
dc.pagina.final25
dc.pagina.inicio15
dc.publisherUniversidad Diego Portales
dc.revistaRevista 180
dc.rightsacceso abierto
dc.subjectAdvertising
dc.subjectConsumption
dc.subjectGraphics
dc.subjectWoman’s representation
dc.subject.ddc380
dc.subject.deweyComunicación y transportees_ES
dc.titleAdvertising and female representation in women’s magazines: An approximation to the case of eva magazine
dc.title.alternativePublicidad y Representación de la Mujer en Revistas Femeninas: Una Aproximación al Caso de Revista Eva
dc.typeartículo
sipa.codpersvinculados1011138
sipa.codpersvinculados151041
sipa.codpersvinculados233843
sipa.codpersvinculados235911
sipa.trazabilidadScopus;12-10-2021
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